Do resources of network members help in help seeking? Social capital and health information search

Does social capital as resources of network members affect health information search? Analyzing data from the 2004 General Social Survey in the United States, this study measures two social capital indicators (average education of network members and proportion of network members with a high school degree or higher) using the name generator. Most results are consistent using those two indicators. Both indicators are positively associated with frequency of health information seeking and seekers’ frequency of use of two sources (friends or relatives and the Internet). Also average education of network members is positively associated with seekers’ diversity of used sources and frequency of consultation with medical professionals. But neither indicator is associated with seekers’ frequency of use of other four sources (health-related magazines or newsletters, general magazines, daily newspapers, and radio or television programs). The findings demonstrate the theoretical utility of social capital in the social dynamics of medical help-seeking.